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House of Waris
For over a decade, House of Waris has captivated its audience with an escape to the ordinary through its range of functional and organic herbal tea blends. With a thriving tea salon in New York and institutional praise from the likes of the New York Times, Vanity Fair, Vogue, and The Wall Street Journal, House of Waris is now a loved and acclaimed premium value product in the United States.
Objectives & Targets
Throughout Covid-19 and the imposed restrictions on the US, House of Waris were forced to close their popular brick and mortar store in New York. As a result, the company sought to elevate and amplify their e-commerce presence.
We found that their current website was not producing a particularly high conversion rate and that the overall user experience of the site was not as efficient as it could be. Our partnership aimed to increase the website conversion rate, as well as to reduce the barriers of purchase for a premium product and to mitigate the post-purchase dissonance on such premium products.
- Brand development
- Data Analytics
- E-com strategy
- Logo design
- Media strategy
- Social media advertising
- Website UX design
Within 2 weeks we had undergone a complete website overhaul. This project included taking a desktop-centric site and moving it to a fully responsive site that performed optimally across all devices. We identified that mobile was the main user device for the business. With this insight, we then improved the navigation, category pages, and product pages on mobile devices to increase conversions and time spent on the site.
What we did
- Looked at CRO strategies to improve the overall conversion rate. Strategies we implemented included increased CTA presence across the entire site, improved presence of USPs on the site, and improved visibility of the entire product catalogue on the site.
- Tapped into psychological triggers such as social proofing to reduce the barriers of purchase and post-purchase dissonance. We did this by increasing the social proofing on the homepage and product pages with customer reviews. We utilised future social proofing with expert opinions via press and institutional trust.
- Improved brand image and culture by further utilising HOW Founder, fashion designer, and actor, Waris Ahluwalia’s, personal brand to align, complement and develop House of Waris as a memorable and relatable brand.